A frustratingly common damage signal.
Ads are live and spending budget. Clicks are coming through. But no one is buying, booking, or requesting info. The ad account looks fine. The landing page loads. But the funnel ends there.
The traffic is reaching the destination—but the destination isn't designed to convert. Usually landing page doesn't match the ad, checkout is broken, or offer path is unclear.
Usually after launching new ad campaigns without testing the landing page, when agencies run ads but don't own the website, or during rapid ad scaling.
Just send the mess.
Send the MessResponse timing depends on urgency level selected during intake.