Business Disaster Pattern

Lead Capture Works But Follow-Up Fails

Website forms capture leads successfully but email sequences and follow-up automations never trigger.

Primary Failure System

Automation / Revenue

Stage When Received

Bleeding

Repair Category

Automation Repair

Pattern Type

Automation & AI

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Common Symptoms

Welcome Email Never Sends

New leads don't receive confirmation or welcome sequence emails.

Drip Campaigns Static

No subsequent emails in nurture sequences ever go out.

Lead Stagnates in CRM

Lead status never changes from "New" to any subsequent stage.

Sales Gets Cold Leads

When leads finally get routed, they're weeks old and already gone to competitors.

Typical Trigger

Email marketing platform list disconnected from CRM. Automation workflow triggered on wrong field. List subscription settings changed. Double opt-in enabled without corresponding workflow update.

Typical Spread

1

Marketing Attribution Destroyed

Can't prove marketing works. Budget gets cut.

2

Lead Leakage

Every captured lead is wasted potential revenue.

3

Competitive Loss

Prospects go to competitors who follow up within minutes, not weeks.

Related Patterns

Related Case Files

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Leads falling into a black hole after capture kills more deals than no lead capture at all.

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